As a Satya Jewelry connoisseur for over a decade, it was a dream come true when Amy Flyntz Copywriting was brought on to help the company establish a modern brand voice that reflects the brand’s deep reverence for Eastern spiritual and religious traditions. By weaving together a narrative of ancient symbolism--a hallmark of the brand--with on-trend design, I was able to tell the cohesive story of Satya Jewelry across all marketing channels in an appraochable yet soulful voice that is rooted in its history.