A brand steeped in the American farming tradition, Rhode Island-based Farmaesthetics is formulated by Brenda Brock, the daughter of a seventh generation Texas farming family. Brenda reached out for help on streamlining Farmaesthetics’ copy for their website and for their e-comm partners. I partnered with Brenda to craft product description copy that reflected her wish for more succinct content while preserving the original voice of the brand.
