Flower and Spice is the brainchild of formulator Karmen Novak, who contacted Amy Flyntz Copywriting from The Netherlands to help her craft the brand voice, story, product descriptions and website copy to launch her luxurious natural skincare brand. It was a delight to work to Karmen to help her vision come to life: a modern apothecary that relies on nature’s wisdom to nourish skin with a wholly modern approach.