Dallas-based counselor Melissa Metoyer reached out to Amy Flyntz Copywriting with a unique request: Not only did she need help with website copy that would resonate with her counseling clients, but she wanted to tell her family’s story—a deep lineage of women healers who, against all odds, prevailed to create thriving communities that have taken their place in American history. I brought my own curiosity and passion for alternative healing modalities to the project to create copy that weaves lyrical storytelling with an approachable, welcoming brand voice to reflect the mission of My Resurrection Fern.