PunkinFutz Founders Lisa and David have a specific vision for their company and in one conversation, it's obvious how much heart and soul they've invested in making sure their company aligns with that vision. I had the opportunity to create the voice of PunkinFutz, beginning with the brand vernacular. From there, I worked with talented team members to establish social media guidelines and to create characters that would interact with the PunkinFutz social media audience. Writing the website copy and product descriptions for such a socially conscious, disruptive brand aligned perfectly with my Aquarian tendencies--a dream project!
