The Optimist Co. was launched out of Devin Donaldson’s need for cleaning products that wouldn’t trigger her asthma attacks. Enter The Optimist Co., a non-toxic range of cleaning products that uplift the senses and make cleaning a happy experience! After writing a professional bio for Devin for the inaugural Well Summit, Devin brought me on to help craft copy and marketing collateral that would help launch her speaking career as an expert in the non-toxic entrepreneurial space.
