Renowned for their commitment to sustainability, Babo Botanicals has long been a fixture on clean beauty shelves and at retailers like Whole Foods. So when they contacted Amy Flyntz Copywriting to create an updated Brand Voice Guide and create content through branded blog posts, I leapt at the chance to work with this team. Babo’s dedication and commitment to improving their products and packaging to better serve people and the planet is laudable—and I look forward to working with them again in the near future.