With a mission to create high-performing, plant-based, and non-toxic household cleaning products that are also counterop-worthy, founders Kristi and Lindsay brought Amy Flyntz Copywriting on to help craft the L’AVANT Collective voice and messaging from the ground up. The resulting website, packaging copy, and product descriptions are educational, welcoming, and elevated, embodying their shared vision for L’AVANT. Today, L’AVANT is carried in esteemed retail locations like GOOP, The Container Store, Bloomingdales, and Nordstrom.