Amy Flyntz Copywriting worked with the Laura Geller Beauty team to help them market their brand, best known for its longevity on QVC, to a wider retail audience on Nordstrom.com, Macys.com, and in ULTA and Beauty Brands stores across the U.S., the U.K. and Europe. Tasked with the project of establishing a contemporary brand voice that would reach a younger consumer while remaining relevant to its core customer base, I had the privilege of working alongside a very talented creative team to see the company through its first ever rebrand. The result was a happy, accessible voice that celebrated beauty in women everywhere, across all marketing channels.
Website Copy/Packaging Copy/Product Description
Website Copy, Product Naming, Packaging Copy, Marketing Collateral, Signage
Website Copy/Packaging Copy/Product Description
Website Copy, Email Campaign, Product Naming, Packaging Copy, Marketing Collateral, Signage
Website Copy/Packaging Copy/Product Description
Website Copy, Email Campaign, Product Naming, Packaging Copy, Marketing Collateral, Signage
Website Copy, Email Campaign, Product Naming, Packaging Copy, Marketing Collateral, Signage
Website Copy/Packaging Copy/Product Description