Lifetherapy combines one-of-a-kind scents and vibrant colors with luxurious, high quality products, all while cultivating mindfulness: for the mind, for the body, for the spirit. Founder Lynette Lovelace wanted an updated bio and brand page that spoke to her passion for inspiring others to live positively through the powers of scent and color. With careful consideration for the company history and fresh eyes on the overall messaging of the brand, I was able to craft an updated bio and brand page that reflect the upbeat, empowering story of Lifetherapy.
Website copy/Brand voice/Marketing collateral