Nestled in the heart of New England charm—the island of Nantucket—The Lovely is committed to celebrating individual style from head to toe. After pouring over some of Julie's favorite coffee table books and scanning her most loved sites for inspiration, I set out to craft an approachable voice that captures The Lovely Girl: spirited, adventurous, and with an unapologetic sense of self. From web banners and site content to The Lovely Girl blog, writing copy for this project was nothing short of, well, lovely!
Website copy/Brand voice/Brand story/Blog posts
Website copy/Brand voice/Brand story/Blog posts