Stark Skincare was in the midst of a rebrand with founder Jess reached out to me for help creating a new tagline for her brand. I began by creating a brand voice guide for Jess to help hone her messaging, then worked to create a tagline that encapsulated the brand’s commitment to helping to care for the skin of city dwellers. I also worked with Jess on her social media bios to ensure cohesive messaging across all platforms.
